A Conceptual BMI Process Model
Visualized in Figure 26, this chapter presents a conceptual BMI process model. It integrates all five case-specific process models, and includes the illustration of the point at which the two negative BMI cases failed. It is derived from merging the single-case process models into one broader process model. It abstracts from the concrete course of action in each BMI and, therefore, is of a more general character.
KeywordsBusiness Model Motivational Factor Business Unit Management Priority Business Model Innovation
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