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Management of Permanent Change—New Challenges and Opportunities for Change Management

  • Horst AlbachEmail author
  • Heribert Meffert
  • Andreas Pinkwart
  • Ralf Reichwald
Chapter

Abstract

Organizational management theory chases after practice. The theory remains rather static, and in practice managers constantly have to adapt their companies under permanent change. Joseph Schumpeter considered the “pioneers” as those companies that accelerate change and the “latecomers” as those that fight to keep pace. Schumpeter answered the question of who the pioneers are and what latecomers do for survival in permanent situations of change, calling it a process of “creative destruction”: companies develop new products in their research departments displacing old products from the market.

Keywords

Corporate Governance Change Process Change Management Permanent Change Brand Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • Horst Albach
    • 1
    Email author
  • Heribert Meffert
    • 1
  • Andreas Pinkwart
    • 1
  • Ralf Reichwald
    • 1
  1. 1.Center for Advanced Studies in Management (CASiM)HHL Leipzig Graduate School of ManagementLeipzigGermany

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