E. Study 4: Linking Processes and Dynamic Capabilities of International SMEs: The Mediating Effect of International Entrepreneurial Orientation

  • Edith Olejnik
Chapter
Part of the Handel und Internationales Marketing Retailing and International Marketing book series (HIM)

Abstract

Internationalization research has highlighted the role of knowledge and learning in the internationalization process of both multinational enterprises and small and medium-sized enterprises (Johanson and Vahlne 1977). Exploring, analyzing and planning international activities can create knowledge and therefore serve as a critical factor in successfully internationalizing firms (Knight and Liesch 2002; McGee and Sawyerr 2003). While this argumentation is theoretically reasonable, empirical studies have shown inconsistent results. Seringhaus (1993) stressed the importance of information for SMEs, whereas Li, Li and Dalgic (2004) showed that SMEs tend to follow an unsystematic decision-making process.

Keywords

Covariance Marketing Tate Nism Estima 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  • Edith Olejnik
    • 1
  1. 1.Universität TrierTrierGermany

Personalised recommendations