B. Study 1: SMEs’ Internationalization Patterns: Descriptives, Dynamics and Determinants

  • Edith Olejnik
Chapter
Part of the Handel und Internationales Marketing Retailing and International Marketing book series (HIM)

Abstract

Since the middle of the twentieth century, the world has witnessed a rapid internationalization of markets, industries and firms. This development has been reflected by the growing number of conceptual and empirical studies on international marketing and international entrepreneurship, among other areas. Although many theoretical frameworks exist, internationalization still poses a critical challenge, particularly for SMEs (Moen 2002; Jones and Coviello 2005).

Keywords

Europe Marketing Posit Lution Arena 

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  • Edith Olejnik
    • 1
  1. 1.Universität TrierTrierGermany

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