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Hochschulführung und die dritte Mission: Herausforderungen an akademische Führungskräfte in der unternehmerischen Hochschule

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Moderne Konzepte des organisationalen Marketing

Abstract

Concepts such as the “third mission” or the “entrepreneurial university” increasingly shape academic research and practice. At the same time such concepts pose new challenges to higher education leadership. However, research on higher education leadership is primarily focused on the inner side of the higher education organizations, and the increasing importance of external relations is largely neglected. Against this background, we try to bring together both strands of research, i.e., research on “third mission activities” in the “entrepreneurial university” and research on leadership in higher education. In our article, we employ both psychological leadership concepts and insights from organizational sociology.

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Authors and Affiliations

  1. Universität Kassel, Kassel, 34109, Deutschland

    Rosalba Badillo Vega & Georg Krücken

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  1. Rosalba Badillo Vega
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  2. Georg Krücken
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Correspondence to Rosalba Badillo Vega .

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Editors and Affiliations

  1. Science-to-Business Marketing, Fachhochschule Münster, Münster, Germany

    Thorsten Kliewe

  2. Fachhochschule Münster, Münster, Germany

    Tobias Kesting

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Badillo Vega, R., Krücken, G. (2014). Hochschulführung und die dritte Mission: Herausforderungen an akademische Führungskräfte in der unternehmerischen Hochschule. In: Kliewe, T., Kesting, T. (eds) Moderne Konzepte des organisationalen Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04680-4_8

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  • DOI: https://doi.org/10.1007/978-3-658-04680-4_8

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