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Lebensphasen von Communities of Practice – Eine Fallstudie

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Moderne Konzepte des organisationalen Marketing

Abstract

Interdependencies between organizations are constantly increasing. Hence, more companies and employees are engaged in inter-organizational Communities of Practice (CoP). This paper focuses on the life cycle of such communities, using the case example of a German innovation network. For this reason, a literature review was undertaken to derive a conceptual life cycle model. Based on our research we found that the CoP life cycle model can be applied and extended with an additional phase identified in the case. Moreover, our results show that externally founded, interorganizational CoP can be successful as well, which is a fact that is mostly neglected in the literature on CoP. Further (especially quantitative) research is recommended to strengthen the theoretical background of CoP.

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Author information

Authors and Affiliations

  1. Friedrich-Alexander-Universität Erlangen-Nürnberg, Nürnberg, 90402, Deutschland

    Alexander Brem & Maximilian Maier

Authors
  1. Alexander Brem
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  2. Maximilian Maier
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Correspondence to Alexander Brem .

Editor information

Editors and Affiliations

  1. Science-to-Business Marketing, Fachhochschule Münster, Münster, Germany

    Thorsten Kliewe

  2. Fachhochschule Münster, Münster, Germany

    Tobias Kesting

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Brem, A., Maier, M. (2014). Lebensphasen von Communities of Practice – Eine Fallstudie. In: Kliewe, T., Kesting, T. (eds) Moderne Konzepte des organisationalen Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04680-4_7

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  • DOI: https://doi.org/10.1007/978-3-658-04680-4_7

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-04679-8

  • Online ISBN: 978-3-658-04680-4

  • eBook Packages: Business and Economics (German Language)

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