The Project “BPM@AA”
In January 2012 the project "BPM@AA" was initiated by the AA Board of Management. Trigger for this project was the strong growth of this business sector, the changed conditions on the market as well as the purchase of many companies in the economic crisis. Hence, the aim was beside the reorganization of the entire AA business process map also the adaptation of the business processes to the new market conditions as well as the integration of the new companies in the Bosch-Group. Therefore the Board of Management indicates an urgent need for action in the optimization of all business processes and classified this as a strategically important project for the whole business sector. The project implementation and the worldwide accomplishment should be realized and closed latest within two years in February 2014 by all departments.
KeywordsEconomic Crisis Marketing Pyramid Paral Concession
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