Abstract
This introductory chapter starts with presenting the background and aims as well as the objectives of the research problem. It also presents the structure and purpose of the present thesis.
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© 2014 Springer Fachmedien Wiesbaden
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Preuss, C. (2014). Introduction. In: Retail Marketing and Sales Performance. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04630-9_1
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DOI: https://doi.org/10.1007/978-3-658-04630-9_1
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-04629-3
Online ISBN: 978-3-658-04630-9
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