F Conclusions

  • Jochen Binder


The introduction of this dissertation asked the general question "Do customers perceive an integrated online shop as beneficial and what are the consequences on online and offline channel patronage?" This question was further broken down into specific issues that had, to date, not been answered by previous research. In order to specifically answer the formulated research gaps, this section will summarize the results of the dissertation for each research goal.


Purchase Intention Customer Loyalty Online Shop Customer Segment Online Channel 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  • Jochen Binder
    • 1
  1. 1.St. GallenSwitzerland

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