Empirical results

Part of the BestMasters book series (BEST)


In this chapter the results of the empirical analysis are presented. First the descriptive statistics and the results of the quantitative correlational analysis are explained. Thereafter, the results of the qualitative content analysis of the newspaper articles for the three moderating variables are presented.


Europe Influenza Marketing Ilaris Stake 


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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Fakultät für ManagementFH OberösterreichSteyrAustria

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