Empirical results

Chapter
Part of the BestMasters book series (BEST)

Abstract

In this chapter the results of the empirical analysis are presented. First the descriptive statistics and the results of the quantitative correlational analysis are explained. Thereafter, the results of the qualitative content analysis of the newspaper articles for the three moderating variables are presented.

Keywords

Europe Influenza Marketing Ilaris Stake 

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Fakultät für ManagementFH OberösterreichSteyrAustria

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