The qualitative interviews
As previously indicated, the author will also conduct qualitative expert interviews in the empirical research process of this master thesis. The interviews will be carried out in a second step, after the qualitative media analysis has been carried out. In addition to that, the interviews give the author the possibility to confront experts with the results of the qualitative media analysis and gain background information referring to the strategies of image developers in the United Arab Emirates in a cultural perspective.
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