Abstract
When developing and measuring the image of a tourist destination, several aspects need to be taken into consideration. This ranges from more functional elements like the landscape, level of prices, climatic conditions, offers of attractions and entertainment facilities, to the more psychological elements, which include the local culture, traditional foods, the overall atmosphere and the level of prominence of the tourist destination (Echtner and Ritchie 2003, p. 45). The cultural aspect plays a major role when developing and designing a product or a service and is therewith omnipresent. Furthermore, the cultural component in advertising campaigns and publicity in general has gained increasing importance since the 1990s (Hofstede G. and Hofstede G. J. 2011, p. 455ff).
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© 2014 Springer Fachmedien Wiesbaden
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Schwaighofer, V. (2014). A cultural perspective. In: Tourist Destination Images and Local Culture. BestMasters. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04521-0_5
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DOI: https://doi.org/10.1007/978-3-658-04521-0_5
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