Introduction

Abstract

Henry Mintzberg, one of the main thinkers and theorists in the field of strategic planning, concludes in one of his articles (Mintzberg, 1994a): “We human beings seem predisposed to formalize our behavior. But we must be careful not to go over the formalization edge. No doubt we must formalize to do many of the things we wish to in modern society. That is why we have organizations. But the experiences of what has been labeled strategic planning teach us that there are limits. These limits must be understood, especially for complex and creative activities like strategy making.”