Theoretical departure and approach – balancing exploitation and exploration

Chapter
Part of the Advances in Information Systems and Business Engineering book series (AISBE)

Abstract

I will now present the theoretical background for my study, the theoretical discussion that I take part in and the theory development that my research contributes to. I will do this by discussing different contributions to the exploitation and exploration question.

Keywords

Marketing Expense Isobe 

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Center for Industrial ProductionAalborg UniversityAalborgDenmark

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