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Vertrauen in unternehmerisch geprägten KMUs

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Zusammenfassung

Unternehmertum wird hinlänglich mit dem Thema Innovation und der marktwirtschaftlichen Verwertung von Innovationen in Verbindung gebracht. Bereits Schumpeter (1934) charakterisierte den Unternehmer als kreativen Zerstörer, der Märkte durch innovatives Handeln aus dem Gleichgewicht bringt und so den Fortschritt vorantreibt. Egal ob als Schöpfer oder bloßer Profiteur von Wissen, Unternehmer überprüfen dessen Marktfähigkeit und nutzen entstehende Gelegenheiten, um am Markt tätig zu werden. Der Unternehmer bildet daher gesellschaftlich die Verbindung zwischen Wissen und wirtschaftlichen Wachstum (Audretsch & Keilbach, 2004; Audretsch & Thurik, 2001).

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Author information

Authors and Affiliations

  1. Universität Innsbruck, Innsbruck, Österreich

    Dr. Andreas Strobl & Prof. Dr. Kurt Matzler

  2. MCI Management Center Innsbruck, Innsbruck, Österreich

    Dr. Florian Bauer

Authors
  1. Dr. Andreas Strobl
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  2. Prof. Dr. Kurt Matzler
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  3. Dr. Florian Bauer
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Correspondence to Andreas Strobl .

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Editors and Affiliations

  1. Institut für strategische Management, Universität Innsbruck, Innsbruck, Austria

    Kurt Matzler

  2. Katholische Uni. Eichstätt-Ingolstadt, Eichstätt, Germany

    Harald Pechlaner

  3. Professur f. Strategie u. Organisation, Privatuniversität Schloss Seeburg, Seekirchen am Wallersee/Salzburg, Austria

    Birgit Renzl

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Strobl, A., Matzler, K., Bauer, F. (2014). Vertrauen in unternehmerisch geprägten KMUs. In: Matzler, K., Pechlaner, H., Renzl, B. (eds) Strategie und Leadership. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04057-4_6

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  • DOI: https://doi.org/10.1007/978-3-658-04057-4_6

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