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Selbstpräsentation und Beziehungsmanagement in sozialen Medien

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Handbuch Soziale Medien

Part of the book series: Springer Reference Sozialwissenschaften ((SRS))

Zusammenfassung

Im Beitrag wird beschrieben, wie soziale Medien Einfluss auf das Alltagsleben der NutzerInnen nehmen. Aufgeführt werden empirische Erkenntnisse zu Motiven der Nutzung, Nutzungsformen sowie Wirkungen der Nutzung. Dabei werden besonders Selbstoffenbarungsprozesse und Impression Management sowie Beziehungsmanagement fokussiert. Beispielhaft werden einige Erkenntnisse zu positiven Folgen der Nutzung sozialer Medien für Impression- und Beziehungsmanagement aufgeführt (Onlineunterstützung in Krisen; Aufbau von Sozialkapital), aber auch negative Folgen thematisiert (Risiken wie Cybermobbing oder sozialer Vergleich). Zusätzlich wird darauf eingegangen, inwieweit Persuasionsprozesse feststellbar sind, die sich von den Persuasionswirkungen klassischer Medien unterscheiden.

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Authors and Affiliations

  1. Sozialpsychologie: Medien und Kommunikation, Universität Duisburg-Essen, Forsthausweg 2, 47057, Duisburg, Deutschland

    Nicole C. Krämer & German Neubaum

  2. Human Factors and Gender Studies, Hochschule Ruhr West, Lützowstr. 5, 46236, Bottrop, Deutschland

    Sabrina C. Eimler

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Correspondence to Nicole C. Krämer .

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  1. Hans-Bredow-Inst. für Medienforschung Hamburg, Hamburg, Germany

    Jan-Hinrik Schmidt

  2. Technische Universität Braunschweig, Braunschweig, Germany

    Monika Taddicken

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Krämer, N.C., Eimler, S.C., Neubaum, G. (2017). Selbstpräsentation und Beziehungsmanagement in sozialen Medien. In: Schmidt, JH., Taddicken, M. (eds) Handbuch Soziale Medien. Springer Reference Sozialwissenschaften. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-03765-9_3

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