A Blueprint of the Customer – Design of a Method for an extended View on Customer Processes in BPM
After the problem is identified, the motivation for research described and the objectives of a solution defined, the DSRM next schedules the design, development and demonstration of the artifact (activity 3 and 4). As the activities of the DSRM build upon each other, they should be considered of similar value from a scientific point of view. However, the designed artifact is often seen as the centerpiece of research projects. This is most probably due to the added value that is intended to arise from the artifact in practice.
KeywordsEurope Marketing Tempo Malone Exter
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