In this chapter, I describe the empirical field data was collected at in order to test the model presented. I organize my arguments in two sections. In section 4.1, I describe the empirical setting of my study, the WIN Innovation Community, and discuss how the WIN Innovation Community conforms to the definition of corporate innovation communities presented in part II. In section 4.2, I describe the data collection procedure.
KeywordsSocial Capital Community Member Common Method Bias Improve Response Rate Online Platform
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