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Innovation communities and social capital theory

Chapter
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)

Abstract

Recently, the role of communities that engage in innovation activities has received increasing attention in the academic literature (Bansemir, Neyer, & Möslein, 2012; Franke & Shah, 2003). For instance, Füller, Matzler, and Hoppe highlight the role of brand communities in the context of innovation and state: “Members of brand communities are considered an especially valuable source of innovation because they are passionate about the brand and experienced with its products […] and because they support each other in solving problems and in generating new product ideas” (2008: 609). As another example, di Gangi and Wasko argue: “[U]ser innovation communities […] are becoming increasingly influential in an organization’s decisionmaking process regarding the adoption of new innovations” (2009: 303).

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Innovation & Value CreationFriedrich-Alexander-UniversityNurembergGermany

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