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Marktorientierte Produktentwicklung aus Sicht der Humankapitaltheorie

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Fallstudien zur Gründung und Entwicklung innovationsorientierter Unternehmen

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Überblick

In dieser Fallstudie wird anhand einer bewussten Auswahl von drei sehr ähnlichen technologiebasierten akademischen Spin-offs analysiert, wie Unterschiede in den Kenntnissen und Erfahrungen der Gründer über die angestrebten Zielmärkte den Erfolg ihrer Unternehmen beeinflussen. Es kann für die betrachteten Fälle gezeigt werden, dass eine wirtschaftswissenschaftliche Ausbildung und Kompetenzen der Wissenschaftler zur Wahrnehmung langfristig lohnenderer Marktchancen und zu einer stärker kundenorientierten Produktentwicklung führen. Die in der Literatur häufig konstatierte positive Wirkung der Branchenerfahrung konnte nicht gefunden und muss sogar abgelehnt werden. Mögliche Gründe dafür werden aufgezeigt.

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Authors and Affiliations

  1. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität Kiel, Westring 425, 24118, Kiel, Deutschland

    Joachim Tischler

  2. Freigrafenstraße 96, 59368, Werne, Deutschland

    Tim Gerken

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  1. Joachim Tischler
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Correspondence to Joachim Tischler .

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Editors and Affiliations

  1. Institut für Betriebswirtschaftslehre, Lehrstuhl für Gründungs- und Innovationsmanagement, Christian-Albrechts-Universität, Kiel, Germany

    Achim Walter

  2. Zentrum für Entrepreneurship, Christian-Albrechts-Universität, Kiel, Germany

    Anke Rasmus

  3. TRUMPF Werkzeugmaschinen GmbH + Co. KG, Ditzingen, Germany

    Felix Riesenhuber

  4. Continental Teves AG & Co. oHG, Frankfurt a.M., Germany

    Jens Schmidthals

  5. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität, Kiel, Germany

    Petra Dickel

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Tischler, J., Gerken, T. (2014). Marktorientierte Produktentwicklung aus Sicht der Humankapitaltheorie. In: Walter, A., Rasmus, A., Riesenhuber, F., Schmidthals, J., Dickel, P. (eds) Fallstudien zur Gründung und Entwicklung innovationsorientierter Unternehmen. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-03598-3_3

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  • DOI: https://doi.org/10.1007/978-3-658-03598-3_3

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