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Klimawandel und Nachhaltigkeit. Strategische Frames von Unternehmen, politischen Akteuren und zivilgesellschaftlichen Organisationen

  • Inga Schlichting
  • Andreas Schmidt
Chapter
Part of the Europäische Kulturen in der Wirtschaftskommunikation book series (EKW, volume 24)

Abstract

Der Klimawandel hat als Nachhaltigkeitsproblem seit mehr als zwei Jahrzehnten einen festen Platz auf der internationalen gesellschaftlichen Agenda und stellt damit auch Unternehmen vor neue Herausforderungen. Diese reagieren unter anderem kommunikativ – indem sie versuchen, die gesellschaftliche Debatte über das Problem und seine Lösung mitzugestalten. Auf Basis eines strukturierten Literaturüberblicks arbeiten wir vier dominante Frames heraus, die Unternehmen und andere gesellschaftliche Akteure in der Klimadebatte einsetzen. Diese zeichnen sich jeweils durch eine spezifische Sichtweise auf das Klimaproblem und das Ziel der nachhaltigen Entwicklung aus. Insbesondere gewichten und hierarchisieren die Verfechter der verschiedenen Frames die Nachhaltigkeitsdimensionen Ökonomie, Ökologie und Soziales unterschiedlich, begründen dies durch verschiedene Leitwerte und leiten daraus sehr unterschiedliche klimapolitische Handlungsempfehlungen ab.

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Inga Schlichting
    • 1
  • Andreas Schmidt
    • 2
  1. 1.BerlinDeutschland
  2. 2.HamburgDeutschland

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