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Zusammenfassung

Die Hypothese, dass Menschen eigensüchtig handeln, ist bei Ökonomen vermutlich vor allem deswegen so beliebt, weil sie präzise Vorhersagen ermöglicht:Wer als Ökonom eine Situation analysiert, fragt nach den Anreizen, denen die betroffenen Personen in dieser Situation ausgesetzt sind – und leitet aus den Anreizen die Handlungen der Beteiligten und deren Folgen ab. Allerdings gibt es viele Phänomene und Beobachtungen, die dieser Idee – zumindest auf den ersten Blick – widersprechen. Diese Phänomene werden in diesem Kapitel vorgestellt und kritisch diskutiert; alternative Modellierungsansätze werden vorgestellt. Weiterhin werden in diesem Kapitel die Ideen der Glücksforschung, der Neuroeconomics und der Emotionsforschung vorgestellt und kritisch diskutiert.

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© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Hochschule PforzheimPforzheimDeutschland

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