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© 2013 Springer Fachmedien Wiesbaden
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Springer Fachmedien Wiesbaden. (2013). V. In: Kompakt-Lexikon Marketingpraxis. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-03185-5_21
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DOI: https://doi.org/10.1007/978-3-658-03185-5_21
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-03184-8
Online ISBN: 978-3-658-03185-5
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