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Zusammenfassung

Identifikation des Beziehungsnetzwerkes der Entscheidungsträger und der Entscheidungsvorbereiter, des Buying-Teams und die dazu adäquate und professionell gespiegelte Beziehungsstruktur des internen Selling-Teams.

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Correspondence to Wolf W. Lasko .

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© 2014 Springer Fachmedien Wiesbaden

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Lasko, W., Lasko, L. (2014). Political Poster. In: Internationale Vertriebssteuerung by Result Framing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-03173-2_15

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  • DOI: https://doi.org/10.1007/978-3-658-03173-2_15

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-03172-5

  • Online ISBN: 978-3-658-03173-2

  • eBook Packages: Business and Economics (German Language)

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