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Strategisches Management und Zeit – Auf dem Weg zu einem integrativen Konzept zeitinduzierter Wettbewerbsvorteile

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Organisation von Temporalität und Temporärem

Part of the book series: Managementforschung ((MGTF,volume 23))

Zusammenfassung

Die Zeit stellt einen elementaren Faktor des strategischen Managements dar. Der gegenwärtige strategische Diskurs ist gekennzeichnet durch eine dynamische Basisorientierung gegenüber jeglichen Unternehmens-, Umwelt- und Wettbewerbsphänomenen. Die Zeit liefert hierzu die logische Grundlage. Der Beitrag zeigt zunächst, dass die Zeit als strategischer Wettbewerbsfaktor bislang nicht schlüssig konzipiert ist. Neben einzelnen Kritikpunkten liegt ein Manko darin, dass eine an sich notwendige konzeptionelle Integration bislang nicht vorliegt. Das ist erstaunlich, da im gegenwärtigen strategischen Management die Fundamente hierfür bereits angelegt sind. Der vorliegende Beitrag plädiert für eine integrative Perspektive der Zeit als strategische Handlungsdimension und illustriert am Beispiel der Firma Apple Inc., wie ein spezifisch gebildetes und im Wettbewerbsprozess aktiv eingesetztes strategisches Zeitkonzept ursächlich am Erfolg eines Unternehmens beteiligt sein kann.

Abstract

Time is a one of the ultimate basic features of strategic management. The present strategy discourse reveals a strong orientation towards dynamics in all corporate, environmental and competitive phenomena. Time delivers the logical background. This contribution argues that in terms of a strategic success factor, time is not conceptualized in a sound way. Besides singe critical aspects, one major deficit is its conceptual integration, which has been missing so far. This is astonishing because contemporary strategic management already delivers a great deal of the necessary theoretical perspectives. The paper advocates an integrative view of time as a strategic dimension for action. With the illustration of Apple Inc. it provides an example of how a company has developed a specific strategic time reckoning system over time, and how it uses it fruitfully in competition to gain strategic success.

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  1. Fachbereich Wirtschaftswissenschaften, Hochschule für Wirtschaft und Recht Berlin, Badensche Straße 52, Berlin, D-10825, Deutschland

    Prof. Dr Christian Noss

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  1. Lehrstuhl für Unternehmensführung, Europa Universität Viadrina, Frankfurt (Oder), Germany

    Jochen Koch

  2. Lehrstuhl für Unternehmenskooperation Management-Department, Freie Universität Berlin, Berlin, Germany

    Jörg Sydow

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Noss, C. (2013). Strategisches Management und Zeit – Auf dem Weg zu einem integrativen Konzept zeitinduzierter Wettbewerbsvorteile. In: Koch, J., Sydow, J. (eds) Organisation von Temporalität und Temporärem. Managementforschung, vol 23. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02998-2_3

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