Determining a firm’s scope and the businesses to include in its corporate portfolio is one of the most important decisions for top management and lies at the core of corporate strategy. In particular, the decision to diversify governs the breadth and scope of the firm, the markets it serves, and the customers it can reach. Due to its strategic importance, the debate on corporate diversification has gained prominence within academic research and in boardroom discussions alike.
KeywordsFirm Performance Dynamic Capability Measurement Methodology Diversify Firm Unrelated Diversification
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