Corporate social responsibility (CSR) research increasingly focuses on the link between CSR-related business practices and corporate reputation (e.g., Husted and De Jesus Salazar, 2006; Janney and Gove, 2011; McWilliams et al., 2006). In this context, scholars argue that social or environmental misconduct is not necessarily detrimental to an organization, as long as the firm does not purposely cause misconduct and promptly rectifies the wrongdoing (cf. Campbell, 2007).
Europe Marketing Assure Posit Hunt
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