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Kreativität und Entrepreneurship

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Kreativität, Innovation, Entrepreneurship

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Zusammenfassung

Das Kapitel behandelt den Zusammenhang zwischen Kreativität und Entrepreneurship. Kreativität ist wichtig für Entrepreneurship insofern, dass Kreativität hilft neue und nützliche Ideen zu generieren. Allerdings ist der Zusammenhang zwischen Kreativität und Entrepreneurship nicht direkt, sondern abhängig von Kontextfaktoren und von einzelnen Phasen des unternehmerischen Prozesses. Dieses Kapitel fasst die existierende Literatur zusammen, die einen direkten Effekt von Kreativität auf Entrepreneurship untersucht. Ferner zeigt dieses Kapitel, wie die Erweiterung theoretischer Modelle um Kontextfaktoren und die Berücksichtigung des unternehmerischen Prozesses das Verständnis des Zusammenhangs zwischen Kreativität und Entrepreneurship verbessert. Basierend auf diesen theoretischen Modellen beschreibt dieses Kapitel wie Kreativität gesteigert werden kann, um dadurch Entrepreneurship zu fördern. Abschließend werden in diesem Kapitel vier mögliche Wege aufgezeigt, wie zukünftige Forschung dieses Thema weiter erschließen kann.

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Danksagung

Die Arbeit an diesem Kapitel wurde unterstützt von MOE/National University of Singapore (AcRF Tier 1 R-317-000-084-133 und AcRF Tier 1 R-317-000-095-112). Ich danke Miriam S. Stark für ihre Kommentare zu einer früheren Version dieses Kapitels.

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Authors and Affiliations

  1. National University of Singapore, 21 Lower Kent Ridge Road, Singapore, 119077, Singapore

    Michael M. Gielnik

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  1. Michael M. Gielnik
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Correspondence to Michael M. Gielnik .

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Editors and Affiliations

  1. Klagenfurt/Celovec, Austria

    Diana E. Krause

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Gielnik, M.M. (2013). Kreativität und Entrepreneurship. In: Krause, D. (eds) Kreativität, Innovation, Entrepreneurship. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02551-9_4

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  • DOI: https://doi.org/10.1007/978-3-658-02551-9_4

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-02550-2

  • Online ISBN: 978-3-658-02551-9

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