Managerial implications

Chapter
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)

Abstract

This thesis focused on how to manage the lifecycle of open innovation platforms. In order to perform a sound OIP lifecycle management, knowledge in the topics of designing and managing open innovation platforms is required. Three actors are mainly relevant to OIP lifecycle management and therefore considered in the managerial implications: Organizers, as initiators of OIPs, OIP lifecycle managers, as designers and managers of OIPs, and open innovation intermediaries as professional OIP lifecycle managers.

Keywords

Marketing 

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Lehrstuhl Wirtschaftsinformatik IUniversität Erlangen-NürnbergNürnbergDeutschland

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