Case 3: Atizo

Chapter
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)

Abstract

The third case investigates the open innovation intermediary Atizo with its OIP atizo.com. Table 23 summarizes the key facts on the Atizo case. The structure of this case follows the structure described in chapter 2.

Keywords

Manifold Marketing Clarification Phyton 

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Lehrstuhl Wirtschaftsinformatik IUniversität Erlangen-NürnbergNürnbergDeutschland

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