Abstract
Thomas J. Peters expresses the challenge corporations are confronted with if they want to ensure their survival: they have to innovate or die. Innovation as a critical success factor for organizations was already recognized by Schumpeter in the 1930s and constantly gained importance since then.
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© 2013 Springer Fachmedien Wiesbaden
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Hallerstede, S. (2013). Motivation and relevance. In: Managing the Lifecycle of Open Innovation Platforms. Markt- und Unternehmensentwicklung / Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02508-3_1
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DOI: https://doi.org/10.1007/978-3-658-02508-3_1
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-02508-3
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