Abstract
The meeting was not yet over. During a coffee break Mark Etting therefore approached Ernie Grey and expressed his doubts to him. But Ernie Grey was not about to entertain any negative thoughts or mood of depression. “We’ll approach the process of change with a positive attitude and plenty of verve, Mark. We must win over our colleagues and the workforce because we really cannot carry on as before. I still find your ideas convincing. You shouldn’t allow yourself to be so easily discouraged. Nevertheless, we must insist that everything we recommend should be measurable – just like it is on the cost side –, even though, admittedly, this is far more difficult for the revenue side.”
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© 2013 Springer Fachmedien Wiesbaden
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Backhaus, K. (2013). Third Part – The Breakthrough. In: Hurdle Race Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02444-4_3
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DOI: https://doi.org/10.1007/978-3-658-02444-4_3
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