“Old Europe” and a Changing Paradigm on Cultural Relevance. A Statement
Nowadays, when we reflect the situation of global cultural exchanges, one aspect is obvious: people often say, when describing the current exceptional circumstances, for example, that the global economy or global politics is undergoing tectonic shifts or that humanity is facing tasks of a complexity never encountered before or that nations need to make titanic efforts to cope with the current crisis. But in fact, a great deal has happened during the last two decades: the inglorious demise of communism, Fukuyama’s brief dream of the global spread of American capitalism, the new terrorism since 9/11, astonishing natural disasters, the economic rise of China and India, epidemics and finally the crisis of the market economy.
KeywordsEurope Marketing Lution Argentina Conglomerate
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