Performance-control in buyer-supplier relationships: Development of a contingency-based framework for analysis
Globalization has transformed the world into a highly integrated global market place, resulting in continuously growing customer orientation, shorter product life cycles and increasing competiveness. Companies deal with buyers and suppliers from different countries (Giunipero et al., 2008) and various functional activities have transcended companies' boundaries (Hsu, 2005).
KeywordsEurope Marketing Assure Extractor Clarification
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