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Einführung

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Marktforschung

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Zusammenfassung

In diesem Kapitel werden zunächst die wesentlichen Merkmale der Marktforschung kurz umrissen. Es folgt ein Überblick über typische Anwendungen der Marktforschung bei Marketing-Problemen.

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Literatur

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Author information

Authors and Affiliations

  1. Freie Universität, Berlin, Deutschland

    Alfred Kuß & Henning Kreis

  2. GfK Verein, Nürnberg, Deutschland

    Raimund Wildner

Authors
  1. Alfred Kuß
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  2. Raimund Wildner
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  3. Henning Kreis
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Corresponding author

Correspondence to Alfred Kuß .

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© 2014 Springer Fachmedien Wiesbaden

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Kuß, A., Wildner, R., Kreis, H. (2014). Einführung. In: Marktforschung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-01864-1_1

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  • DOI: https://doi.org/10.1007/978-3-658-01864-1_1

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-01863-4

  • Online ISBN: 978-3-658-01864-1

  • eBook Packages: Business and Economics (German Language)

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