Conclusion, Implications, and Outlook

  • Sebastian Klapdor
Chapter

Zusammenfassung

The relevance of online advertising has substantially increased in the past several years (Section 2.2). However, both research and practice have not been able to keep pace and develop a structured body of knowledge in this area.

Keywords

Marketing Larg 

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Sebastian Klapdor
    • 1
  1. 1.MunichGermany

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