Zusammenfassung
The relevance of online advertising has substantially increased in the past several years (Section 2.2). However, both research and practice have not been able to keep pace and develop a structured body of knowledge in this area.
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© 2013 Springer Fachmedien Wiesbaden
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Klapdor, S. (2013). Conclusion, Implications, and Outlook. In: Effectiveness of Online Marketing Campaigns. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-01732-3_6
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DOI: https://doi.org/10.1007/978-3-658-01732-3_6
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-01731-6
Online ISBN: 978-3-658-01732-3
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