Conclusion, Implications, and Outlook

  • Sebastian Klapdor


The relevance of online advertising has substantially increased in the past several years (Section 2.2). However, both research and practice have not been able to keep pace and develop a structured body of knowledge in this area.


Integrate Framework Navigation Channel Online Advertising Online Channel Campaign Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Sebastian Klapdor
    • 1
  1. 1.MunichGermany

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