Zusammenfassung
This section provides an overview on online advertising, which is important for the course of the thesis. Key definitions for online marketing and advertising are first provided to differentiate between the individual concepts.
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© 2013 Springer Fachmedien Wiesbaden
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Klapdor, S. (2013). Overview on Online Advertising. In: Effectiveness of Online Marketing Campaigns. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-01732-3_2
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DOI: https://doi.org/10.1007/978-3-658-01732-3_2
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-01731-6
Online ISBN: 978-3-658-01732-3
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