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Branded Spaces pp 217–228Cite as

Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality

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Part of the book series: Management – Culture – Interpretation ((MCI))

Abstract

The branding of spaces for consumption can only be fully understood in the context of a broader sociological process in which the very cities in which we live have themselves become branded entities. In this article I will consider the suggestion that the contemporary city is best understood as what is primarily a space for consumption. I will argue that the cultural sphere, and specifically galleries and museums, play a key role in the maintenance of cities as branded spaces, whilst pointing out that this process frames the everyday experience of the city as an experience filtered primarily through the processes that consumption implies.

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Author information

Authors and Affiliations

  1. University of Brighton, Brighton, UK

    Steven Miles

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  1. Steven Miles
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Correspondence to Steven Miles .

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Editors and Affiliations

  1. Karlsruhe, 76133, Germany

    Stephan Sonnenburg

  2. FH Joanneum University of Applied Sciences, Alte Poststraße 147-154, Graz, 8020, Austria

    Laura Baker

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Miles, S. (2013). Branded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality. In: Sonnenburg, S., Baker, L. (eds) Branded Spaces. Management – Culture – Interpretation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01561-9_15

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