A sensemaking perspective offers significant opportunities to comprehensively understand actual collaborative innovation development in organizational innovation communities. However, one challenge with using sensemaking theory in an empirical setting stems from the fact that sensemaking is a procedural theory (Maitlis, 2005), including barely observable individual cognitions (Weick, 1995). These characteristics of sensemaking as a theoretical perspective make design science a particularly meaningful underlying research paradigm as the IT artifact may be more accurate in mapping these barely observable individual cognitions. The following sections describe the applied action research method as a vehicle to investigate sensemaking for innovation pursuits in organizational innovation communities.
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