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Employer Branding in sozialen Netzwerken – Eine empirische Analyse der Karriereseiten des Dienstleistungsanbieters Facebook

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Dienstleistungsmanagement und Social Media

Zusammenfassung

Aufgrund des steigenden Wettbewerbs um qualifizierte Mitarbeiter kommt der Arbeitgebermarke (Employer Brand) eine immer größere Bedeutung zu, um sich am Arbeitsmarkt von den Konkurrenten abzuheben (Ambler/Barrow 1996; Sponheuer 2010). Unternehmen verfolgen mittels Employer Branding das Ziel, die Position eines bevorzugten Arbeitgebers einzunehmen, um dadurch einen Vorteil im Kampf um die begehrten Fachund Führungskräfte zu erlangen.

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Authors and Affiliations

  1. Lehrstuhl für Unternehmensführung, Universität Hohenheim (570B), Schloss, Osthof-Ost, Stuttgart, D-70593, Deutschland

    Dipl. oec. Janina Merk & Philipp Egeler

  2. Lehrstuhl für Unternehmensführung, Universität Hohenheim (570B), Schloss, Osthof-Ost/Zimmer 33/015, Stuttgart, D-70593, Deutschland

    Prof. Dr. Marion Büttgen

Authors
  1. Dipl. oec. Janina Merk
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  2. Philipp Egeler
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  3. Prof. Dr. Marion Büttgen
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Correspondence to Janina Merk .

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Editors and Affiliations

  1. Unternehmensführung, Univ. Basel, Basel, Switzerland

    Manfred Bruhn

  2. Universität Hohenheim (510P) Institut für Marketing & Management, Stuttgart, Germany

    Karsten Hadwich

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Merk, J., Egeler, P., Büttgen, M. (2013). Employer Branding in sozialen Netzwerken – Eine empirische Analyse der Karriereseiten des Dienstleistungsanbieters Facebook. In: Bruhn, M., Hadwich, K. (eds) Dienstleistungsmanagement und Social Media. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-01248-9_6

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  • DOI: https://doi.org/10.1007/978-3-658-01248-9_6

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