Zusammenfassung
Corporate communication has had to adapt to the increasing dominance of CMC (computer-based communication). The spread of web 2.0 applications has created the opportunity to establish a direct, bidirectional form of internal and external communication.
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Borgulya, Á., Háhn, J. (2013). The Role of Blogging in Corporate Communication and its Application by Hungarian Companies. In: Schmidt, C., Dimants, A., Lehtonen, J., Nielsen, M. (eds) Kulturspezifik in der europäischen Wirtschaftskommunikation. Europäische Kulturen in der Wirtschaftskommunikation, vol 22. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01236-6_11
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