Abstract
Retailers are internationalizing increasingly, although retail internationalization is not generally a new phenomenon. In a historical context, internationalization by Dutch and English trading houses was reported as far back as the Middle Ages (Zentes, Swoboda and Foscht 2012) as well as during the age of industrialization, when the first foreign direct investments (FDI) in the British retail market were documented (Godley and Fletcher 2000).
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Studies that focus on only one of the entry modes, such as organic growth (e.g., Chaney and Gamble 2008), mergers and acquisitions (e.g., Fernie and Arnold 2002), franchising (e.g., Doherty 2007; Welch 1990), joint ventures (e.g., Palmer, Owens and de Kervenoael 2010; Suh and Howard 2009) or flagship stores (e.g., Moore, Doherty and Doyle 2010), are excluded because they do not consider the choice between different types of institutional arrangements, but only the mode choice of a single entry mode and are thus limited.
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© 2014 Springer Fachmedien Wiesbaden
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Elsner, S. (2014). Introduction. In: Retail Internationalization. Handel und Internationales Marketing / Retailing and International Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-01096-6_1
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DOI: https://doi.org/10.1007/978-3-658-01096-6_1
Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-01096-6
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