Zusammenfassung
Aktuelle Erkenntnisse der Entrepreneurship-Forschung sowie die gelebte Praxis bestätigen, dass es heute weit mehr als eines guten Einfalls bedarf, um aus einer erfolgsversprechenden Geschäftsidee ein rentables Unternehmen zu formen. Neben strategischen bzw. ressourcenbasierten Komponenten wie Finanzierung und Planung tragen in diesem Zusammenhang insbesondere das Sozialkapital des Gründers in Form von Wissen und Netzwerken zum Erfolg bei. Im nachfolgenden Beitrag wird am Beispiel des netzwerk nordbayern – einem erfolgreichen Unternehmernetzwerk, das die Gründung und das Wachstum von innovativen Technologie-, IT- und Life Science-Unternehmen seit 1999 fördert – aufgezeigt, wie man anhand genau dieser vier Dimensionen – Planung, Finanzierung, Knowhow und Networking – eine umfassende Rundumbetreuung für Gründer und Unternehmer schaffen kann, die diese zu nachhaltigem Erfolg führt.
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Becker, A. (2014). Das netzwerk nordbayern – Wir machen Unternehmer. In: Pechlaner, H., Doepfer, B. (eds) Wertschöpfungskompetenz und Unternehmertum. Entrepreneurial Management und Standortentwicklung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00923-6_11
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