Description of the Data and Variables
The database used for the research at hand consists of the population of U.S. motion pictures that were initially domestically distributed by a major studio or a mini-major affiliate between the cut-off dates of January 1, 2003 and December 31, 2007 (N = 880). The titles were identified from a comprehensive release list which was kindly supplied by NATO. For each film, a range of product-inherent and product-induced variables was gathered by hand via an extensive Internet search.
KeywordsMotion Picture Production Firm Negative Cost Advertising Spending Star Power
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