Description of the Data and Variables

  • Kay H. Hofmann
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)


The database used for the research at hand consists of the population of U.S. motion pictures that were initially domestically distributed by a major studio or a mini-major affiliate between the cut-off dates of January 1, 2003 and December 31, 2007 (N = 880). The titles were identified from a comprehensive release list which was kindly supplied by NATO. For each film, a range of product-inherent and product-induced variables was gathered by hand via an extensive Internet search.


Motion Picture Production Firm Negative Cost Advertising Spending Star Power 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  • Kay H. Hofmann
    • 1
  1. 1.StuttgartGermany

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