Abstract
Former evaluation reveals there are various approaches to internal branding but no holistic theoretical foundations to internal branding models in an international context. Therefore, prior applicable and separate theoretical fields of research are consolidated into a frame of reference on which the model relevant for empirical analysis is grounded. Based on an extensive review of the literature, assumptions followed by hypotheses are developed.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2014 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Ravens, C. (2014). Summary and overview of the research model. In: Internal Brand Management in an International Context. Innovatives Markenmanagement, vol 47. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00754-6_8
Download citation
DOI: https://doi.org/10.1007/978-3-658-00754-6_8
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-00753-9
Online ISBN: 978-3-658-00754-6
eBook Packages: Business and EconomicsBusiness and Management (R0)