Classification of relevant terms and definitions

  • Christina Ravens
Part of the Innovatives Markenmanagement book series (INMA, volume 47)


To ensure this dissertation, its theories, and empirical analyses are convincing and comparable, it is important to ensure that primary terms and definitions are circumscribed clearly and agree to their meanings and limitations. Thus, the following terms are discussed further: brand citizenship behavior, brand commitment, culture, and cultural values.


Organizational Commitment Organizational Citizenship Behavior Brand Commitment Relevant Term Brand Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.LeipzigGermany

Personalised recommendations