Part of the Innovatives Markenmanagement book series (INMA, volume 47)
This section identifies the results obtained. The analysis first evaluates the measurement model and proceeds with an evaluation of the structural model.
KeywordsHuman Resource Management Path Coefficient Respective Country Brand Commitment Chinese Sample
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
© Springer Fachmedien Wiesbaden 2014