Data analysis

Chapter
Part of the Innovatives Markenmanagement book series (INMA, volume 47)

Abstract

This section identifies the results obtained. The analysis first evaluates the measurement model and proceeds with an evaluation of the structural model.

Keywords

Marketing Posit Dium Dispatch Univer 

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.LeipzigGermany

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