Data analysis

  • Christina Ravens
Part of the Innovatives Markenmanagement book series (INMA, volume 47)


This section identifies the results obtained. The analysis first evaluates the measurement model and proceeds with an evaluation of the structural model.


Human Resource Management Path Coefficient Respective Country Brand Commitment Chinese Sample 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.LeipzigGermany

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