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Aktuelle Beiträge zur Dienstleistungsforschung pp 85–100Cite as

Mit industriellen Dienstleistungen zum Erfolg – Ein Überblick

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Part of the book series: Fokus Dienstleistungsmarketing ((FDM))

Zusammenfassung

„Die Industrie ist wieder da“, so titelte im Oktober 2012 die Frankfurter Allge-meine Sonntagszeitung über die Rückkehr der Industrie und die Krisenfestigkeit insbesondere des deutschen Maschinenbaus (Nienhaus, 2012, S. 1). Die Autorin argumentiert, dass es nicht der Dienstleistungssektor gewesen sei, der Deutschland vor den Auswirkungen der Finanz- und Eurokrise nach 2008 bewahrt habe, sondern die Konstanz des Absatzes im Maschinenbau.

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Authors and Affiliations

  1. Universität Eichstätt-Ingolstadt, Eichstätt-Ingolstadt, Deutschland

    Prof. Dr. Jens Hogreve

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  1. Prof. Dr. Jens Hogreve
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  1. Lehrstuhl für Marketing, TU Kaiserslautern, Postfach 3049, Kaiserslautern, 67653, Germany

    Stefan Roth

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Hogreve, J. (2013). Mit industriellen Dienstleistungen zum Erfolg – Ein Überblick. In: Roth, S. (eds) Aktuelle Beiträge zur Dienstleistungsforschung. Fokus Dienstleistungsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00253-4_4

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  • DOI: https://doi.org/10.1007/978-3-658-00253-4_4

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  • Publisher Name: Springer Gabler, Wiesbaden

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