Zusammenfassung
Chapters 4 through 6 discussed ways to trim educational costs. The following three chapters will explore ways to boost educational impact. The first step in the creation of educational impact is defining what students are supposed to learn. This chapter, then, is about designing a curricular offering that is conducive to the creation of educational impact. The first section of this chapter portrays the evolution from product orientation to market orientation among business enterprises. The second section discusses market distrust in traditional higher education. The final section explores ways to align higher education with market needs.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Schierenbeck, C. (2013). Market Orientation in Higher Education. In: Fixing Higher Education. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00213-8_7
Download citation
DOI: https://doi.org/10.1007/978-3-658-00213-8_7
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-00212-1
Online ISBN: 978-3-658-00213-8
eBook Packages: Business and EconomicsBusiness and Management (R0)