Embedded lead users – how are they different and why does it matter

  • Tim Schweisfurth
Part of the Forschungs-/Entwicklungs-/Innovations-Management book series (FEIM)

Zusammenfassung

In this chapter,I study the organizational behavior of embedded lead users. Anecdotal evidence (Chouinard 2005; Levitt 2009) and findings from the previous chapters indicate that embedded lead users abound in firms across different industries. Yet there exists hardly any quantitative evidence on this phenomenon.

Keywords

Marketing Assure Posit Autocorrelation Alba 

Copyright information

© Springer Fachmedien Wiesbaden 2012

Authors and Affiliations

  • Tim Schweisfurth
    • 1
  1. 1.HamburgGermany

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